The words you use matter.

I write content to engage your audience.

You need to communicate your messages clearly and effectively to engage your tribe. As a writer and fundraiser, I can help.

Let me take the pain out of finding the right words.

I work with organisations that understand it takes more than words to make an impact. The context, the detail in the delivery, and knowing how to connect with donors to drive action are essential.

I will capture the heart of your audience so that you can focus on what you do best.

I deliver strategic content to connect with your audience

Digital content

Amplify your website and wider digital presence with engaging content that resonates with the people you need to reach.

Boost your fundraising with donor-centric communications telling your stories to elicit emotion and drive action.

Donor communications

“Abbie has been the core storyteller of our last two major appeals. She applies best-practice Fundraising writing skills and a passion for what Whānau Āwhina Plunket is all about to her direct mail and eDM content. I'm confident that this was instrumental in smashing our Xmas Appeal fundraising goal.

I'd recommend Abbie to any and all Fundraising teams across Aotearoa.”

Oliva, Marketing Manager, Fundraising, Whānau Āwhina Plunket

Hi! I’m Abbie.

I'm a freelance writer and fundraiser with a heart for people, not products.

I’m the secret weapon you didn’t realise you needed.

One of my favourite things is hearing and sharing stories. When it comes to writing, my strategic mindset and diverse skillset help me create solutions that connect to hearts and make an impact.

You can use my skills as a writer and a fundraiser to help achieve your goals.

I spent decades in marketing and design agencies, in-house corporate roles, and learning the art of fundraising before forging my own path. I’m multi-skilled, and it’s fair to say I know my stuff.

Over the years I learned that I'm happiest when I'm doing great work for good causes. This is why I prefer to work with not for profit and purpose-driven organisations.